The Power of Press Releases: The Secrets To #1 Google Rankings

Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.

The purpose of a press release is to communicate news or information to members of the news. Often times companies send out press releases to inform the media of a new product, service, or important change within their company. For nearly a decade, press releases are distributed via email or posted online. There are even online services that manage the posting and distribution process for you.

Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.

A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company’s website or blog.

Today there are hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.

If you have something to promote, then learning more about online press releases is where you want to focus your time. Not because of the news factor, but because with each release, you can include a link to your website. This adds a tremendous boost to your website rankings and improves as your releases become more common.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I’m looking to build a significant number of links to any of my website in a hurry, I always lean on press releases. To get started, look for a free press release distribution service via Google or Yahoo! There are many of these sites out there that do not charge and can meet your needs.

I am comfortable with fees as long as I’m seeing the value. Some sites charge $300 for a release service but many more charge only a few dollars. The reality is that it doesn’t take much to put your SEO efforts into over drive using press release services. Do some research online and start sending out those releases. You will be pleasantly surprised by the results you get.

Are you ready to begin using press releases to improve your website’s ranking? Go now to the marketing tips blog to access additional information about online press releases. To improve search engine ranking for your website and receive FREE search engine optimization lessons, go to MarketingScoop.com.